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ECONOMICS AND BUSINESS ADMINISTRATION, MASTER

Academic content

The two-year International Marketing programme is divided into four semesters of five months each.

The first two semesters are devoted to studies at Aalborg University.

During the third semester, students can spend 3-5 months abroad, either as trainees in foreign companies or institutions or as exchange students at a foreign university. International students may also spend their traineeships in a company or an organisation in Denmark. In some cases, students can also choose to do a semester at another university in Denmark or within another programme at Aalborg University. Guest/exchange students cannot enrol as trainees during the third semester.

Fourth semester is devoted to the writing of the Master's thesis.

 Semester  Module  Description  Examination  Teaching
 ECTS

 Exam
 ECTS

1st 1 Strategic Marketing and Consumer Behaviour Internal, oral individual exam based on group report. 10 10
1st 2 E-Marketing/E-Commerce External, oral group exam based on group report. 10 10
1st 3 Course in Research Methodology +  Semester Project: International Marketing in a Theoretical and Methodological  Perspective External, oral group exam based on group report.   10
1st 3a Research Methodology  Questions asked as part of the  Semester Project exam.  5  
1st 3b Semester Project See item no. 3. 5  
           
2nd 4 International Branding and Marketing Communication External, oral individual exam  based on group report. 10 10
2nd  5 Electives      
2nd 5a Export Marketing Internal, individual 4-hour case-based written exam. 5 5
2nd 5b Contemporary Issues in International Marketing Internal, individual 24-hour written exam. 5 5
  5a+5b note: Students enrolled in the Master’s Programme in Economics and Business Administration (International Business Economics) may also select Module 5 electives within the Master’s Programme in Economics and Business Administration (International Marketing).
2nd 6 Course in Research Methodology II +  Semester Project: Application of  Quantitative and/or Qualitative Methods in Solving International Marketing Problems External, oral group exam based on written report.   10
2nd 6a Methodology II  Questions asked as part of the  Semester Project exam. 5  
2nd 6b Semester Project  See item no. 6 5  
           
3rd 7a Company collaboration (projectoriented stay with a company and production of final project)  External, oral individual or group exam based on written report. 30 30
  7b Work on an academic project in Denmark  External, oral group exam based on written report. 30 30
  7c Studies/courses with other master’s  programmes at AAU, at another Danish  university or approved stay abroad (must comprise a total of 30 ECTS credits) Transfer of credits. 30 30
           
4th 8 Master’s Thesis (individual or in groups) External, oral group exam based on written report. 30 30


Read projects written by students at the MSc in International Marketing.

Curriculum for the master’s programme in Economics and Business Administration (International Marketing)

Study Method at AAU - Problem Based Learning

Study Method at AAU - Problem Based Learning

The study method at AAU is called Problem Based Learning (PBL). Together with your fellow students you will work with real life problems by way of problem based project work.
 

learn more about Pbl at aau