Academic Content, Entrepreneurial Engineering, Master

Academic content

Academic content

The semesters on the Master’s programme in Entrepreneurial Engineering are based on three generic activities, which are part of the process of creating new value: Discovery, Incubation and Acceleration. Discovery explores new opportunities, Incubation is about developing and testing new concepts, and Acceleration deals with realising new value.

The study programme follows the natural progress, which is why you will work with emphasis on Discovery during the first semester, Incubation on the second and Acceleration on the third semester. When carrying out your Master’s thesis, you can work with all three subjects at the same time as you can add whichever perspective you might find interesting to the project. Each semester has an “Intro” (introduction) and an “Outro” (reflection), and the first two semesters have inspiring and supportive courses as well as creativity training to underpin the team based project work.

Entrepreneurial Engineering is a two-year full-time Master’s programme (120 ECTS) consisting of four semesters.


1st SEMESTER: discovery

The first semester includes theory, workshops, training in exploring needs/opportunities, idea generation and development, concept development and business development processes, methods, tools and validation methods. The semester begins with a thorough introduction to the whole programme, followed by training in a constructive and creative mind-set.

The courses on this semester will provide you with a basic understanding of entrepreneurship theory and practice, training in entrepreneurial processes and business planning, as well as insight into design thinking theory, methods and tools.

“Entrepreneurial Practice” is the theme of the first semester’s project, which is carried out in teams of students with different backgrounds. The purpose is discovery and the aim is to develop your professional curiosity, an explorative mind-set, understanding of users, and abilities to find/generate ideas and figure out why ideas are good. 

Projects are carried out based on your own ideas (but can also be carried out in collaboration with different partners such as companies, research groups and public organisations). 
All semesters end with an “outro” – an evaluation and reflection on the semester work processes and results.


  • Agile Business Navigation (5 ECTS)
  • Design Based Innovation (5 ECTS)
  • Understanding Entrepreneurship (5 ECTS)


  • Entrepreneurial Practice (15 ECTS)

examples of pROJEcT topics

  • Furnisure – a modulized furniture system
  • URBEAN – bean-based ice cream (more healthy)
  • An inflatable pillow that help disabled people get up from sitting position
  • An app that enables proximity based adds (while being close to shops).
  • Training aid app for physiotherapists to support home training for clients

See an example of a complete 1st semester project: URBEAN ...beans the cool way

2nd SEMESTER: incubation

During the second semester, the following question is explored: How is the idea going to create value and business? 
The keywords are prototyping, experimenting, and incubation, and the aim is to use these means to maximise learning about market/users and technology/service. Is there a potential need, does the idea work and can it be realised? 

Through the courses, you will obtain knowledge of advanced theories, methods, and tools. Also, you will be familiar with corporate innovation processes and business development, market research, and resourcing of new business. At last, you will be able to combine all these subjects by working with business modelling. 

During the first two semesters, you will be able to develop your creativity through Creative Workshops, and facilitation of creativity through project work for enhancing and sustaining creativity in your work and everyday life.


  • Corporate Entrepreneurship (5 ECTS)
  • Applied Business Modelling (5 ECTS)
  • Market, Resources and Entrepreneurship (5 ECTS)


  • Entrepreneurial Tactics (15 ECTS)

examples of pROJEcT topics

  • Developing an Electronic lock app system which centralises existing functions (e.g., laundry) in accommodation organisations
  • How to incubate a business case based on a new wave energy principle in collaboration with the inventor-company?
  • Developing a new mobile terminal for welcoming cruise ship (with The Port of Aalborg)
  • Developing outdoor living concept (with Dolle A/S)
  • Developing a new smartwatch functionality to support referees

3rd SEMESTER: acceleration

On the third semester, you work with the important and challenging issue of implementation and how to accelerate a business. During the semester, you will work with questions such as: How can the business be scaled (ramped up) and developed? In companies these activities often requires large investments. 

This is why, during the third semester, you have the opportunity to work more closely with different external partners or to work towards establishing your own knowledge-based business. You can for instance collaborate with an established corporate business development setting, an entrepreneurial firm or a small/medium-sized company or a public organisation. Essentially, any partner who is willing to let you become part of the learning processes concerning innovation and entrepreneurship.

The third semester has a flexible design. You can choose to do an internship in Denmark or abroad (find out more about internships here) or you can choose to carry out a regular project working on your own start-up or in collaboration with an existing company. On this semester, you are expected to draw on knowledge obtained during the previous semesters. At last, the third semester can be part of a one year Master’s thesis, allowing more time to work with innovation processes, which are often lengthy.


  • Entrepreneurial Strategy (30 ECTS)

examples of pROJEcT topics

  • Developing a business based on a new magnet gear project (with Sintex A/S).  
  • Incubating a business case based on a new wave energy principle in collaboration with the inventor-company (with CrestWing).
  • Develop strategy for moving from B2B to B2C markets (with PFA pension A/S)
  • Exploitating new technology and business model concept in new emerging African markets (with Grundfos A/S)
  • Internship;  helping producing and marketing efficient solar water heaters for an entrepreneurial firm (with AquaSol)
  • Establishing a consulting start-up to help the municipality implement a cross-sectional welfare service (Brønderslev Kommune)?
  • Following meriting courses at San Diego University.
  • Starting to implement own product in collaboration with AAU tech-trans-office based on a patented idea (establishing a company Absolute Liquid Solutions Aps)


On the fourth semester, you write your Master’s thesis, where you draw on all the knowledge, experience and skills you have acquired during your studies. Depending on your topic choice, the thesis will be in the nature of developmental work, further development, or actual research. Some thesis project continue working on 3rd semester collaborative projects or start-up.

master’s thesis

  • Topic of own choice (30 ECTS)

examples of thesis topics

  • Crickster  - developing a startup based on manufacturing and selling protein snacks based on insects
  • Developing a learning incubator concept (with Supporting Entrepreneurship/AAU Innovation)
  • Developing a new technology-based business concept (with Bax & Williams consultancy, Barcelona)
  • Developing an innovative biomass torrefaction plant (Baltania OÜ, Estonia)
  • HeadStrong - a start-up for lowering stress-levels in work life
  • Tonser – developing a football platform
  • A start-up providing a medical device solution for tissue conservation (Absolute Liquid Solutions)
  • A Sharing Economy concept (with Rocket Internet, China)
  • A Payment System Diffusion for Kenya (with Grundfos A/S)
  • Data Driven Service Business using Internet of Things (with DEIF A/S)

See an example of a Master’s thesis: The Disruptive potential of Virtual Reality within the E-commerce Industry

job and career

More about the programme

Study Method at AAU - Problem Based Learning

Study Method at AAU - Problem Based Learning

The study method at AAU is called Problem Based Learning (PBL). Together with your fellow students you will work with real life problems by way of problem based project work.

learn more about Pbl at aau