Service Systems Design

Focus on customer experience

Focus on customer experience

"The master’s programme in Service Systems Design broadens my horizon within the design process behind a service. The interplay between user needs and expectations to a service and the actual experience is one of the key areas in this master. I have a background in Business Administration with focus on Strategic Management. Therefore, personally, my focus is on the user’s experience whether the service concerns an event in the financial sector, the transition from working life to retirement or something else.

Apart from the good training, the international environment is worth mentioning. This year’s class has students from all over the world which has resulted in many exciting projects. In fact, this was among the reasons why I chose Service Systems Design at Aalborg University; the various student backgrounds, cultures and approaches to the many projects."

Pascal Byrgesen, student of Service Systems Design