Why study Tourism?
New demands from increasingly sophisticated consumers imply that tourism marketers need to renew their experience offers, promotion and organisational practices continually. Furthermore, public actors must think of new ways to optimise conditions for businesses while simultaneously taking care of natural resources and cultural heritage so that local populations can thrive alongside tourists.
The Tourism Programme at Aalborg University addresses the complexity and dynamics of such challenges from a broad social scientific perspective.
Problem-based and project-oriented studies
A trademark of the Tourism programme (and Aalborg University) is its unique pedagogical model of teaching: the problem-based, project-oriented model. With this method, a great part of the semester teaching and student work revolves around complex real-life problems that students investigate and try to find answers to in scientific manners while working together in groups. Through this work process and supported by courses, literature and the cooperation with companies and organisations, the students arrive at a deeper understanding of the subject investigated than they would have from just reading and being lectured to. Apart from the strictly academic outcomes of this work method, it also brings the students other specific and important qualifications like good cooperation skills, and the ability to work creatively and independently.