Marketing at Aalborg University Business School

Marketing (Economics and Business Administration)

The MSc programme in Marketing at Aalborg University Business School (AAUBS) prepares students for a career within sales and marketing. The programme provides you with an understanding of the elements within the marketing area and gives you a specialized set of skills related to market orientation. When graduated, you will get a master’s degree in Economics and Business Administration with specialisation in Marketing.

The MSc programme in Marketing has its focus within the marketing and sales area with the purpose of giving you a broad understanding of the core functions in organisations related to marketing and sales. The programme provides you with the necessary skills and competences to become a sales and marketing professional by developing your knowledge within different areas in marketing, including customer needs, relationships building, value creating, exchanges and branding. 

The MSc programme has been designed and is carried out in close collaboration with an advisory board comprised of managers representing a broad variety of business. These managers help us to make sure that the courses we offer are relevant, updated to meet or excel current business practice and are in alignment with the expectations of your future employers. Thus, the programme combines a practical approach with sound theory to create a learning environment that is both challenging and stimulating. Moreover, the programme will provide you with a problem-based learning approach, where you gain knowledge by solving relevant theoretical and empirical problems.

Upon graduation, you will be able to:

  • develop deep insights into customers' needs and markets
  • use these insights to manage strategic decisions of the company
  • ensure that companies conduct sales and marketing activities efficiently and effectively.
  • work either as sales-, brand- or marketing managers within communication and advertising or in specialist roles within sales, marketing or organisational development related to costumer and market orientation.

Study Method at AAU - Problem Based Learning

Study Method at AAU - Problem Based Learning

The study method at AAU is called Problem Based Learning (PBL). Together with your fellow students you will work with real life problems by way of problem based project work.

learn more about Pbl at aau