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Marketing (Economics and Business Administration)

Marketing at Aalborg University is a two-year full-time MSc specialization programme for degree students and guest/exchange students. The programme leads to a master's degree in Economics and Business Administration with specialization in Marketing. Marketing enrolls both Danish and international students.


In today’s global economy, businesses and people are crossing borders faster than ever. Marketers are, therefore, required to think globally and to be aware of the latest internationalisation and marketing trends. As a specialist provider of global business studies, the International Business Centre at Aalborg University teaches this highly competitive master’s programme in Marketing offered by the Department of Business and Management, uniquely encompassing classic international business economic theories with new media and marketing trends in a practical context.


Study Method at AAU - Problem Based Learning

Study Method at AAU - Problem Based Learning

The study method at AAU is called Problem Based Learning (PBL). Together with your fellow students you will work with real life problems by way of problem based project work.

learn more about Pbl at aau