
Master degree
Tourism
The Master's in Tourism teaches you a critical approach to current challenges and issues within one of the world's largest industries. The programme focuses on topics such as cultural encounters, innovation and sustainability in tourism.

Master degree
Tourism
The Master's in Tourism teaches you a critical approach to current challenges and issues within one of the world's largest industries. The programme focuses on topics such as cultural encounters, innovation and sustainability in tourism.
About the programme
If you have a keen interest in international affairs and dream of working with tourism, you have come to the right place. This Master’s is for those who are interested in the cultural, social and environmental impacts of tourism and want to solve the issues that exist in the field. The Master's is conducted in English with an international outlook, giving you the chance to work with cases from all over the world.
Academic content
Programme structure
Traineeship
Undertaking an internship gives you the opportunity to put theory into practice, while gaining valuable work experience, exploring a career path in tourism, networking with professionals in your field and developing transferable skills such as communication, problem-solving and teamwork in a professional setting.
All students on the Tourism Master’s programme at Aalborg University have the opportunity to undertake an internship for four months in the 3rd semester – in Denmark or abroad.
Recent internship placements include:
- Visit Denmark, Copenhagen, Denmark
- Arctic Adventures, Reykjavik, Iceland
- Danish Embassy, Tokyo, Japan
- Hilton Hotel, Prague, Czech Republic
- Centre for Green Transitions, Aalborg, Denmark
- Danish Immigration Museum, Elk Horn, USA
You can also choose to spend the 3rd semester following the AAU start up programme where you will work with an experienced entrepreneur on your own business idea.
Another option in 3rd semester is to take 30 ECTS at another university (or another Master’s programme at AAU) during the 3rd semester. This gives you the opportunity to study abroad and deepen your knowledge of tourism related subjects, such as management, entrepreneurship, marketing, or development studies, among many others.
Collaboration
Research and teaching activities in Tourism at Aalborg University build on close collaboration with both private and public organisations in the tourism industry. Joint projects enable us to make use of academic competences in the development of new concepts, to improve marketing campaigns and adapt organisational strategies to a constantly changing market. These practical research and development projects provide central input for the teaching activities.
A few examples of collaboration projects
- Demands and Decision Making in Family Holidays in collaboration with Visit Denmark
- Experience Design on the Island of Møn in collaboration with Team Møn and Møn Tourism Board
- Assessment of the Tourism Policy Programme for Erhvervs- og Boligstyrelsen
- Branding Blokhus in collaboration with Pandrup Business Council
- Storytelling Development along the Limfjord in collaboration with Destinations in North & West Jutland.

Skills and job opportunities
Job and career
A master’s degree in Tourism will provide you with analytical, communication, teamwork and problem solving skills you need to develop your career in tourism in Denmark or internationally. Our graduates work in communication, management, consultancy, and policy development roles in the public and private sector organisations around the world.
We have a strong focus on careers throughout the Master programme, with close links to businesses and policymakers, guest speakers from industry and NGOs, innovation camps with external organisations and collaboration with AAU Career and Job Centre. You have the opportunity to undertake an internship and collaborate with tourism related organisations on your semester project or Master thesis
You will also learn how to network with tourism and other relevant professionals, reflect on your personal competences and career goals, develop your CV and professional social media profile, learn how to write effective applications, and have one-to-one guidance with Career Advisors.
Examples of our graduates’ jobs:
- Marketing manager, Visit Denmark
- Development Consultant, Danish Coast and Nature Tourism
- Senior Consultant, Epinion
- Sales Consultant, Web-Koncept
- Project Coordinator, Comwell
Admission Requirements and enrollment
Student life
Contact and student counselling
Contact and guidance
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