Tourism, Master

Nyhavn in Copenhagen



The Tourism Master’s degree at Aalborg University, Denmark, is a two-year programme which is offered in English at the university's campuses in Aalborg and Copenhagen. The programme combines practice and theory through project-oriented learning, with a focus on the following areas:

  • Tourism and innovation
  • Tourism and cultural encounters
  • Market communication and destination branding
  • Tourism consumption
  • Tourism and sustainability
  • Tourism policy and governance

AAU’s Tourism MA degree draws on a wide range of perspectives from social science and humanities disciplines with a strong focus on critical thinking, analytical skills, teamwork, and creative problem-solving. The programme has an international outlook drawing on cases and examples from around the world.

A trademark of the Tourism programme - and Aalborg University - is its unique pedagogical model of teaching: the problem-based, project-oriented model. With this method, a large part of the semester teaching revolves around complex real-life problems that students investigate through group projects. This work process is supported by courses, literature and cooperation with firms and other organisations.

The Tourism MA opens many different career possibilities in the public and private sector, from marketing and communication to project management. The programme is flexible and allows you to tailor the education to your interests and career goals, through your choice of semester project and thesis topic and the option of an internship in a tourism organisation of your choice.

Facts About the Programme




Admission Requirements

See the Curriculum

See Related Programmes with the subjects

Study Method at AAU - Problem Based Learning

Study Method at AAU - Problem Based Learning

The study method at AAU is called Problem Based Learning (PBL). Together with your fellow students you will work with real life problems by way of problem based project work.

learn more about Pbl at aau