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Service Systems Design, Master

Service Systems Design

Service Systems Design

At Service Systems Design, you will learn how to plan and organise people, infrastructure, communication, media and components of a service, in order to improve its quality, the interaction between service provider and customers and the customers’ experience.

From our campus in beautiful Copenhagen, we offer an exciting, hands-on Service Design education. Our 2-year program gives students a solid foundation in design methodology, grounded in practical experience and real-world assignments.


Have you ever experienced a long queue in a post office? How much time have you spent at an airport? Or that a hospital could do much more for its patients? More and more, companies, governmental institutions and other organisations are realising the service experience they provide is of vital importance, and can be improved with more considered design. Because of this, service designers are increasingly in demand. Service Design, as the name implies, is a relatively new design discipline concerned with finding creative solutions to intangible problems. Generally leveraging a human-centred, co-creative approach, Service Design has developed into a progressive design discipline with its own toolkits, skillset, and mindset. At our master’s program in Service Systems Design, students gain a solid understanding, actionable knowledge and practical experience on this growing discipline.


When looking ahead, we see that cities, governments and firms are facing new challenges and setting ambitious objectives, such as circular economy, sustainable living, data handling and large social and cultural shifts. In the future, we will need more creative people that can think and work in multidisciplinary ways, combining technical and creative skill sets and that can navigate the uncertainty of tomorrow's challenges. Services are becoming digital, interconnected and more complex to design and handle. This is what we prepare you for. Our program is uniquely shaped as to provide you with the insights to analyse multifaceted challenges and to design services as complex systems. You will acquire not only solid ownership of design tools and methods but also an array of complementary skills in strategy, entrepreneurship, innovation and the technological aspects of services. These skills will support you in thinking through real-life challenges and creating services that truly matter.


Our program is taught by some of the people who pioneered service design and is uniquely connected to vibrant communities of entrepreneurs and social innovators in Denmark and abroad. Our alumni work for companies such as Danske Bank, Bang & Olufsen, Roche, Fujitsu, Novo Nordisk and help public organizations such as the Danish tax authority, Københavns Politi, Copenhagen Healthtech Cluster in providing better and more impactful services.


All of this is taking place in Europe’s coolest design city: Copenhagen. A city that is known for its happiness, otherwise translated by the Danes as ‘hygge’. Our master’s program – and the related events such as open talks, workshops and hackathons - will put you at the heart of a vibrant service design community. A supportive community where you will learn not only from our faculty but also from partnering design agencies and other external organizations and from our growing family of current students and past alumni.

behind the scenes

Check out news on service design, have a peak behind the scenes on the programme and get news and events concerning Service Systems Design and AAU-CPH. Facebook for Service Systems Design.

You can also get additional information on Service Systems Design's own website.


Facts About the Programme




Admission Requirements

See the Curriculum

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Study Method at AAU - Problem Based Learning

Study Method at AAU - Problem Based Learning

The study method at AAU is called Problem Based Learning (PBL). Together with your fellow students you will work with real life problems by way of problem based project work.

learn more about Pbl at aau