Have you ever experienced a long queue in a bank or post office? How much time have you spent at an airport? How many times have you thought that a restaurant or a café could work much better? Or a hospital could do much more for its patients? More and more people, companies and organisations are now realising that this is important and services should be designed better. This is why more and more service designers will be required now and in the future... and this programme is one of the few in Europe which will give you the skills needed to fill the gap between system and user.
What is service design?
Service design is the activity of planning and organising people, infrastructure, communication, media and components of a service in order to improve its quality, the interaction between service provider and customers and the customers’ experience.
Services are becoming a dominant part of our economy, besides being part of our everyday life. Information Technologies increase the possibilities for services to address the basic needs of our lives: nowadays, you do not need a car if you use a car-sharing service, you do not need to worry about your lunch if you can order it online and you can book your flight or pay a bill whenever you want. New concepts such as social networking, crowd sourcing and open platforms are also inspiring innovative solutions and new lifestyles.
In order to play a key role in this promising area, service designers need to have competences in:
- Information technology, i.e. skills that allow them to understand programming and the organisation of complex IT systems
- Social and user-related, i.e. competences that allow them to talk with users, understanding their needs, but also involving them in co-design and participatory practices
- Design related, i.e. competences that allow them to suggest innovative combinations and solutions
- Organisation and strategy; i.e. understanding the role of service design and the opportunities this profession discloses
This master's programme will give you the technical, conceptual and methodological tools to work in this promising and innovative professional area.
behind the scenes
Check out news on service design, have a peak behind the scenes on the programme and get news and events concerning Service Systems Design and AAU-Cph. Facebook for Service Systems Design.
You can also get additional information on Service Systems Design's own website.